what we do

Day-to-day ACCOUNT MANAGEMENT

Creating a social media presence that best face forward and drives business is time consuming. A steady beat of content keeps your brand top-of-mind and your audience engaged. You need to be responsive to customer questions and concerns, and make them feel heard. We can work with you to ease the burden of daily posting while still providing you with control of your business’ voice and overall digital strategy.

OUTLINING SOCIAL MEDIA CONTENT PLANS AND CALENDARS

Let’s make a plan. We’ll discuss your business and figure out the best way to target your one-of-a-kind audience. We will look at best practices from similar businesses and help you decide on an approach that allows you and your team to optimize your time and effort. Then, we’ll set up an ongoing content calendar so that deadlines are set and met.

social media CAMPAIGN CONSULTATION and Management

Boosting posts, managing ad campaigns, and optimizing and retargeting audiences on social media can be daunting for small businesses. We are Facebook Blueprint-certified as Media Planning Professionals, meaning we understand Facebook’s Ad Manager inside and out. We can create targeted paid campaigns to drive meaningful revenue for your business through Facebook, Instagram, Facebook Messenger, and Facebook Audience Network (which allows you to place ads across thousands of websites and apps).

comprehension of social media BUSINESS ANALYTICS

The benefit of social media marketing is that it provides a depth of knowledge about your audience that traditional marketing sources are completely unable to replicate. You can see your account’s reach; find out where your audience is, what they like, and their demographic data; assess what days and times are most active for your social pages; and gauge the audience’s response to your content with engagement metrics. But in order to tap into the power of those insights, first you have to understand the analytics behind them. We can break down the basics and show you what you need to know.

SOCIAL MEDIA BOOTCAMPS AND MENTORING

The best voice for your company is often someone who is already in the building, but not everyone is comfortable writing or creating content for a wide audience. We’ll spend time with the employees who know your company best and help train them into strong brand ambassadors on social media.